On Friday, 9th Integrated Energy Solutions Ltd, the sole distributors of Rowe oil in Nigeria and the African continent unveiled veteran Nollywood actor, Chief Pete Edochie as the brand ambassador for the product in a deal estimated to be worth millions of Naira.
Speaking at the unveiling ceremony which took place in Enugu, the Managing Director of 9th Integrated Energy Solutions Ltd, Okechukwu Tonio Benjamin said the choice of the living Nollywood icon isn’t far from the strong character and endearing spirit of the Actor which dates back to his first movie; Things Fall Apart (screen presentation of the book by Prof. Chinua Achebe).
Mr. Okechukwu said Rowe oil- produced in Germany stands out because of its quality which help to elongate the life of any car engine and “it has gone through all the highest endurance test you can think of.”
In his remarks, Chief Edochie expressed gladness to be made the Ambassador for Rowe oil.
In his words; “There are so many reasons this product is very unique. Anybody who has used vehicle for a very long time, knows that the life of your car will always be determined by the life of your engine and the life of your engine can only be sustained by the oil with which you lubricate that engine.
“Rowe is unique. It is not the kind of oil you go grab and pour into your car and continue driving, no! there are specifications. There are materials you have to submit and what you submit will determine the kind of oil that will be put inside your car, which is why, people who are involved in Formular 1 sports, this is their oil.”
Continuing, he said Nigerians have come of age and it’s about time they got introduced to things are modern and scientific and that’s what they’ve come to do with Rowe Oil.
“We want to guarantee that if you’re using it helps to prolong the life of your engine and cleaning it at the same time because of its quality.
I’m staking my reputation on the quality of the product. You know what that means; I have enjoyed a very internationally marketable reputation for a very long time and I’m very glad that if you go outside this country, the first name you come across as a thespian is this man seating down here.
The Public Relations Officer of 9th Integrated Energy Solutions Ltd, Monday Diamond Ani, said the deal is for two years which is renewable, adding that the choice of Chief Pete Edochie, was due to his reputation (which Rowe Oil represents)and exemplary character which appeals to all categories of persons.
