Nigerian sensation Jaya is set to ignite the music scene with his highly anticipated single and music video, ‘Don’t Tell,’ released under the innovative Disruptive Label and distributed by Dapper Music. This release marks a pivotal moment in Jaya’s ascendant career, gaining traction not just in Nigeria but on the global stage.
In ‘Don’t Tell,’ Jaya unveils his AfroGlobal sound—a vibrant fusion of Afrobeat and Dancehall that draws listeners into a spellbinding undercover love story.
The track, paired with a visually striking music video, showcases Jaya’s remarkable ability to marry vulnerability with undeniable charisma. The single’s infectious rhythm, relatable lyrics, and compelling narrative invite listeners to immerse themselves in a world where love is both fiery and elusive.
Crafted by the dynamic trio of Ty Jilla, Rob “WhooDat” Jua, and Warren Zavala, ‘Don’t Tell’ highlights Jaya’s rich versatility and artistic depth.
The music video elevates the AfroGlobal aesthetic, solidifying Jaya’s role as a trailblazer in the global rise of African music.
In an exciting development leading up to the release of ‘Don’t Tell,’ leading independent publishing company Prescription Songs, in partnership with Disruptive Label Publishing, officially signed Jaya. This global publishing deal places him alongside industry titans like Doja Cat and Fridayy, signaling his meteoric rise in the competitive music landscape.
Moreover, Jaya’s contributions as a co-producer and vocalist on an upcoming track for rap superstar DaBaby further underscore his multifaceted talent.
With major labels eager to capitalize on his unique sound, Jaya is on the brink of becoming one of Nigeria’s most illustrious global stars. ‘Don’t Tell’ is merely the first chapter in what promises to be a groundbreaking career.
Available on all major streaming platforms, ‘Don’t Tell’ invites everyone to experience Jaya’s artistry firsthand.
David Johnson, known professionally as Jaya, is a burgeoning singer-songwriter from Nigeria who seamlessly blends Afrobeats, Dancehall, R&B, and Pop, resulting in a sound that resonates worldwide.
Inspired by luminaries such as Fela Kuti, Wizkid, Drake, and Chris Brown, Jaya’s diverse style captures the essence of contemporary Africa. His musical journey began as a church drummer, blossoming into a talent that has captivated audiences from a young age.
Beyond his singing, Jaya is a prolific songwriter, having lent his skills to renowned African artists like Asake, RunTown, Tiwa Savage, SkiiBii, and Spinall, thereby cementing his influential role within the industry.
The serendipitous connection with Rob Jua, an African-American music executive met through Instagram, led to Jaya’s signing with Disruptive Label. Since then, Jaya has been hard at work on DaBaby’s forthcoming album “Jonathan,” as well as creating records for Rihanna, Oxlade, the “The Lion King 2” soundtrack, and many of Nigeria’s top acts.
Disruptive Label’s recent partnership with multi-platinum pop producer Dr. Luke and his Prescription Songs for Jaya’s publishing deal further emphasizes his potential. With his eclectic talent as both a singer and songwriter, Jaya is poised to make an indelible mark on the Nigerian and global music scenes.
Watch the video below:
