Heineken, the world’s most international beer, has proudly launched its newly designed 45cl bottle at an exclusive trade event in Enugu.
The gathering, attended by top executives from Nigerian Breweries, key distributors, and other trade partners from the region, represents a significant milestone in Heineken’s commitment to offering a fresh, modern beer experience tailored to the evolving tastes of Nigerian consumers.
The 45cl bottle expands Heineken’s premium range, featuring a sleek and stylish design that particularly appeals to Nigeria’s younger demographic, including Millennials and Gen Z consumers. This new bottle perfectly aligns with contemporary lifestyles, providing a premium option that is both accessible and convenient.
Kolawole Akintimehin, Senior Brand Manager at Heineken, Nigerian Breweries Plc, stated, “The launch of our 45cl bottle marks an exciting development for us.
“We understand that today’s consumers desire more than just a drink—they seek products that seamlessly integrate into their lifestyles. The new 45cl bottle has been thoughtfully designed to combine style and practicality, delivering a satisfying and premium experience.”
Maria Shadeko, Portfolio Manager for Premium Brands at Nigerian Breweries Plc, added, “We are thrilled to introduce the Heineken 45cl bottle to the Nigerian market. This new offering is crafted for those who appreciate modernity and convenience. It’s a testament to our commitment to raising the bar and ensuring that Heineken remains the preferred choice for consumers who value a premium drinking experience.”
The 45cl bottle embodies Heineken’s dedication to evolving alongside its consumers, providing options that cater to their diverse needs and preferences. This launch is just the beginning, with additional markets across Nigeria set to follow suit in the coming weeks.
With this new bottle, Heineken continues to deliver an exceptional drinking experience, ensuring that every sip is as premium and satisfying as the brand itself.
